Using the reusable containers by big brands is not only a marketing
strategy, a cost-effective measure but also a step forward towards sustenance
and green developments. An announcement was made at the World economic forum
whose aim was to change the way consumers buy many brand-name products. It is
uniquely delivered in very sleek and reusable containers that are washed and
filled picked up at the door. Making them environmentally friendly as well as huge
considerations for consumer marketing & product development strategy. Terra
Cycle is a New Jersey-based international re-cycling company and they have an
aim that garbage shouldn’t exist to save plastic material. According to Szaky
removing the plastics from the oceans is just not enough. There needs to be a
whole idea of disposability and how to make use of disposable material with
efficiency. Hence the companies that are partnering with Loop includes Nestle,
P&G, PepsiCo, and other top brands. All these top brands have big agendas
regards to the re-cycling and development strategies. Nestle, P&G, PepsiCo
and many other top brands are working day and night to achieve sustainable
measures for the betterment in climate change and sustainable developments.
Taking the example for the Pantene shampoo, for instance, will definitely come in a beautifully decorated light-weight aluminum pump container. Cascade is a drink that will be coming in ultra-durable packaging and Crest Mountains shall be coming in a glass bottle for the sake of sustaining the idea of ultra-durability, convenience and an ultra-luxurious packaging.
Hagen-Daaz ice-cream is famous ice cream from the Netherlands and the company believes in recycling material and smart delivery via packaging standards. For the sake of managing the long hours and having a prolonging impact the designing of the cup is to make sure that the ice-cream stays cold.
Author: MBE Digital Media Team
Courtesy: MBE BLOG
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